We are still working together around the world to help you Escape Your Limits through the COVID-19 pandemic. The online shop is still open. However, due to increased demand, the response times may be longer than normal.

Thank you for your patience, and stay safe during this difficult time.

  • Show prices
  • My Basket

    What Makes Planet Fitness Successful? It’s NOT What You Think! - Blog.

    The latest news, videos and workouts from the Escape Fitness Team.

    What Makes Planet Fitness Successful? It’s NOT What You Think!

    What’s the secret of Planet Fitness’s massive success?

    Planet Fitness isn’t really known to attract members who are super in shape and is often the butt of jokes when it comes to the fitness industry.

    Did you know that more than 40% of its current members had never even stepped foot in a gym before signing up?

    Planet Fitness has a competitive business model, strong brand, and low-cost memberships, but that’s not necessarily how it became the leader in fitness franchising.

    Many people believe it’s the no-frills atmosphere, simple selection of machines, and free pizza but there’s so much more to it than that!

    The key to success in business is to not be afraid of doing things differently.

    This week, we sit down with Victor Brick, the CEO of Planet Fitness Growth Partners, one of the largest privately owned fitness franchises.

    He’s here to reveal the secret formula that makes Planet Fitness such a huge success. Victor also explains how to use other people’s money to finance business growth, why goal setting and dreaming big are essential, and dives into the pros and cons of being a franchisee.

    Victor Brick on the Escape Your Limits podcast.

    Subscribe to the Escape Your Limits podcast.

     

    Subscribe to the Escape Fitness YouTube page.

    Episode Highlights:

    • How to use other people’s money to finance business growth
    • The secret behind Planet Fitness’s massive success
    • Why Planet Fitness gives members free pizza
    • What makes the franchise so competitive
    • Importance of goal setting and dreaming big
    • The pros and cons of being a franchisee
    • Strategies for franchise growth
    • Gym inclusivity and affordability


    About Victor Brick

    Victor Brick has 35 years of success in the fitness industry and is CEO of Planet Fitness Growth Partners (PFGP), the largest privately owned Planet Fitness franchise with 80+ clubs in the US and Australia. He’s also an author and motivational speaker.

    He co-founded the John W. Brick Mental Health Foundation in honor of his brother, John, who struggled throughout his life with mental health, but was never once offered a holistic plan supporting his wellbeing. His brother suffered from schizophrenia and died of complications from the disease. The foundation’s goal is to change the way the world treats mental health.

    Victor was also the co-founder of Brick Bodies, which is a chain of full-service health clubs in the Baltimore, Maryland area. He is still the Chairman of the Board for Brick Bodies. Brick Bodies Padonia was named as one the top 25 health clubs in the United States by Fitness Magazine.

    He is a member of the board for the John Hopkins Department of Psychiatry and Behavioral Science, the Board of Advisors for the Global Wellness Summit, and the Board of Directors for Defiance Fuel, which is the first structured water on the market.

    Discover more about Escape Fitness.

    Gym Design      Training and Education      Fitness Equipment

     

    What’s the secret of Planet Fitness’s massive success?

    Planet Fitness isn’t really known to attract members who are super in shape and is often the butt of jokes when it comes to the fitness industry.

    Did you know that more than 40% of its current members had never even stepped foot in a gym before signing up?

    Planet Fitness has a competitive business model, strong brand, and low-cost memberships, but that’s not necessarily how it became the leader in fitness franchising.

    Many people believe it’s the no-frills atmosphere, simple selection of machines, and free pizza but there’s so much more to it than that!

    The key to success in business is to not be afraid of doing things differently.

    This week, we sit down with Victor Brick, the CEO of Planet Fitness Growth Partners, one of the largest privately owned fitness franchises.

    He’s here to reveal the secret formula that makes Planet Fitness such a huge success. Victor also explains how to use other people’s money to finance business growth, why goal setting and dreaming big are essential, and dives into the pros and cons of being a franchisee.

    Victor Brick on the Escape Your Limits podcast.

    Subscribe to the Escape Your Limits podcast.

     

    Subscribe to the Escape Fitness YouTube page.

     

    Episode Highlights:

    • How to use other people’s money to finance business growth
    • The secret behind Planet Fitness’s massive success
    • Why Planet Fitness gives members free pizza
    • What makes the franchise so competitive
    • Importance of goal setting and dreaming big
    • The pros and cons of being a franchisee
    • Strategies for franchise growth
    • Gym inclusivity and affordability


    About Victor Brick

    Victor Brick has 35 years of success in the fitness industry and is CEO of Planet Fitness Growth Partners (PFGP), the largest privately owned Planet Fitness franchise with 80+ clubs in the US and Australia. He’s also an author and motivational speaker.

    He co-founded the John W. Brick Mental Health Foundation in honor of his brother, John, who struggled throughout his life with mental health, but was never once offered a holistic plan supporting his wellbeing. His brother suffered from schizophrenia and died of complications from the disease. The foundation’s goal is to change the way the world treats mental health.

    Victor was also the co-founder of Brick Bodies, which is a chain of full-service health clubs in the Baltimore, Maryland area. He is still the Chairman of the Board for Brick Bodies. Brick Bodies Padonia was named as one the top 25 health clubs in the United States by Fitness Magazine.

    He is a member of the board for the John Hopkins Department of Psychiatry and Behavioral Science, the Board of Advisors for the Global Wellness Summit, and the Board of Directors for Defiance Fuel, which is the first structured water on the market.