Planet Fitness devalued by $400m in 5 days.

Play Video

Planet Fitness devalued by $400m in 5 days - LIFTS.

With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.

In this week’s episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive’s Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate.

Through their work, both of our guests’ pioneer diversity, equity, and inclusion research in the European fitness sector in order to empower everybody to achieve their full potential by uncovering hidden barriers, biases and systemic hurdles obstructing progress.

In this LIFTS episode, we discuss some topics that are really sparking debate including:
  • Planet Fitness revoking a woman’s membership after she photographed a transgender member in the locker room.
  • Inclusivity versus privacy in fitness environments.
  • Safety for trans and non-binary individuals within gyms.
  • Cases where situations have been exploited and politized unnecessarily.
  • How the younger generations are redefining the process.
  • The need to make uncomfortable decisions in order to progress.
  • The media scrutiny of Andrew Huberman, his private life and cancel culture.

Subscribe to our Newsletter and receive industry updates direct to your inbox.