The ultimate vision has never changed from when the co-founders both started in the industry to the birth of Elevate. The goal is to help people grow, overcome obstacles and be the best they can be.

“The clients for this project are two guys that we’ve worked very closely with for years,” explains Richard Burton, senior account manager at Escape. “Both had spent so much time personal training in the Escape gym that they knew the training tools were tried and tested, and they knew how much users enjoyed training with Escape equipment.”

The focus has always been about the people, rather than the financial benefit. People drive the business. Elevate needed to be a place where the team could also nurture young and inspiring coaches to better themselves, learning from trainers that have done the hard graft to accelerate an education and deliver a service of excellence.