Women Empowerment in a Male Dominant Fitness Industry.

On this week’s episode of the Escape Your Limits podcast, our guest today is on Inc.’s Female Founders 100 list and the MO100 Impact list, has been featured on NPR’s How I Built This, and speaks regularly on the topics of mindful leadership and the movement to redefine what success in fitness means.

Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 170 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98+ countries.

In this week’s episode we cover several topics including:

why diversity in the fitness industry helps improve mental health
why women are taking over fitness studios
how zoom creates thousands of dollars in revenue

To learn more about barre3, click here! https://barre3.com/

Throughout our interview, we cover:

Creating a sustainable method of exercising
Why body worth & body image is rapidly declining
How hiring people with barre3’s 5 core values has led to be a successful business
Diversity being the defining factor in barre3’s sense of community
Why the marketing method of presenting organic, authentic stories has worked so well for them
Why prominent social injustices can be taxing one someone’s mental health
How the expectation to prioritize work over mental health is outdated
Stressing the importance of teaching online post-pandemic

Discover More.

Inside the Minds of Top Athletes and Industry Leaders – Fit Expo LA 2025.

We’re bringing you a special midweek episode. We took the podcast to Fit Expo in Los Angeles, California, where we connected with industry leaders and explored cutting-edge ideas shaping the future of fitness.

Money and Muscle with Kali Muscle.

On this week’s episode, we welcome back Kali Muscle, a powerhouse in the fitness world, entrepreneur, and a motivational force.

Social Media Strategies every Gym Owner needs now.

We delve into the strategies that amplify a gym’s digital presence with Dennis Yu, an expert on leveraging digital marketing for success.

Old School of Bodybuilding – Rick Valente.

We are joined by Rick Valente, a legendary figure in the bodybuilding and fitness industry, best known as the co-host of ESPN’s BodyShaping.

Reimaging Strength Training – The Role of Equipment, Education and Tech.

Seated in the hot seat, Matthew explores a topic he’s deeply passionate about: the evolution of strength training and how gyms can capitalize on growing consumer interest.

The Future of Boutique Fitness.

Kevin Yates currently heads up Lift Brands EMEA, which includes Snap Fitness and 9Round, Kevin also played a huge hand in the growth of Trib3.

Sleep Better, Lift Stronger, Live Longer.

Matthew Januszek and Mo Iqbal discuss fitness trends including the latest from industry innovators Oura, F45, Samsung, and Vasa Fitness.

Sustainability & AI Workouts – The Gym of the Future.

Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness and wellness.

Making America Healthy Again – Edward Hertzman.

We talk to Edward Hertzman about the potential impact a change of political leadership might have on the fitness industry.

Unlocking Muscle Growth – The Latest Science.

Dr Jim Stoppani, expert in exercise science, helping millions transform their lives through science-backed training and nutrition plans.

AI and Fitness – Shaping the Future with Dr Ted Vickey.

Dr Ted Vickey, CEO of disruptive health technology company, FitWell, and the author of ‘’The Fitness Professionals Guide to ChatGPT”.

Weight Watchers & GLP-1s, Falling Alcohol Consumption.

On this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, lift the lid on some of the stories driving the fitness, health, and wellbeing newsfeeds.

Women Empowerment in a Male Dominant Fitness Industry.