After becoming frustrated with his own rehabilitation path following an ankle injury playing basketball, using his biomechanical engineering background, he set out on a mission to bring to market products that changed what apparel could do for the body and its movement.
He is a successful and passionate entrepreneur who values authenticity, the importance of resonating with your community and believes that money has to be a secondary priority if you want to build a great brand.
Tune-in to learn about how Lasso got started and the key takeaways to success that Unnava learnt from failings and mistakes along the way.
Throughout our interview, we cover:
Learn more about Lasso: https://www.lassogear.com