The Psychological Triggers Used to Design The Most Successful Fitness Studios.

On this week’s episode of the Escape Your Limits Podcast, to conclude our series at Bold 2022 at the MindBody conference, we bring to you a prolific woman who has created an international, full-service fitness design firm with over 200 successful clients across the globe. She was even able to sneak in a male stripper without anyone noticing to one of her studios due to her creating well thought out facilities

From award-winning boutique studios to awe-inspiring gyms to hospitality projects, Barbara Chancey is the visionary behind many of the world’s most beautiful and unforgettable fitness destinations. Regardless of size, scale, or location, each unique project is an exceptional piece of architecture that continuously strays away from the standard facility.

Today she shares:

The sex appeal around her studios which continuously entice people to return
How she designs a studio through the eyes of the attendees and instructors
And how she caters to her employees to help her studios succeed

To learn more about the Barbara Chancey Design Group, click here! https://barbarachanceydesign.com/

Throughout our interview, we cover:

How she started in the fitness design world
The concept of combining the sex factor into fitness studios
How her studios allowed her to sneak in a male stripper
Her thought process on how she chooses people to design facilities for
Why she roots for the underdog starting a fitness studio over a business person
Special guests she’s brought into her facilities
Why she takes care of everyone on her team
How she provides healthcare for everyone on her team

Discover More.

Inside the Minds of Top Athletes and Industry Leaders – Fit Expo LA 2025.

We’re bringing you a special midweek episode. We took the podcast to Fit Expo in Los Angeles, California, where we connected with industry leaders and explored cutting-edge ideas shaping the future of fitness.

Money and Muscle with Kali Muscle.

On this week’s episode, we welcome back Kali Muscle, a powerhouse in the fitness world, entrepreneur, and a motivational force.

Social Media Strategies every Gym Owner needs now.

We delve into the strategies that amplify a gym’s digital presence with Dennis Yu, an expert on leveraging digital marketing for success.

Old School of Bodybuilding – Rick Valente.

We are joined by Rick Valente, a legendary figure in the bodybuilding and fitness industry, best known as the co-host of ESPN’s BodyShaping.

Reimaging Strength Training – The Role of Equipment, Education and Tech.

Seated in the hot seat, Matthew explores a topic he’s deeply passionate about: the evolution of strength training and how gyms can capitalize on growing consumer interest.

The Future of Boutique Fitness.

Kevin Yates currently heads up Lift Brands EMEA, which includes Snap Fitness and 9Round, Kevin also played a huge hand in the growth of Trib3.

Sleep Better, Lift Stronger, Live Longer.

Matthew Januszek and Mo Iqbal discuss fitness trends including the latest from industry innovators Oura, F45, Samsung, and Vasa Fitness.

Sustainability & AI Workouts – The Gym of the Future.

Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness and wellness.

Making America Healthy Again – Edward Hertzman.

We talk to Edward Hertzman about the potential impact a change of political leadership might have on the fitness industry.

Unlocking Muscle Growth – The Latest Science.

Dr Jim Stoppani, expert in exercise science, helping millions transform their lives through science-backed training and nutrition plans.

AI and Fitness – Shaping the Future with Dr Ted Vickey.

Dr Ted Vickey, CEO of disruptive health technology company, FitWell, and the author of ‘’The Fitness Professionals Guide to ChatGPT”.

Weight Watchers & GLP-1s, Falling Alcohol Consumption.

On this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, lift the lid on some of the stories driving the fitness, health, and wellbeing newsfeeds.

The Psychological Triggers Used to Design The Most Successful Fitness Studios.