Setting a new standard for the fitness industry.

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Tara Dillon - setting a new standard for the Fitness Industry.

On this week’s episode of the Escape Your Limits podcast, our guest is Tara Dillon, one of the most experienced and influential people in the UK fitness industry.

Tara has dedicated her entire career to pushing up professional standards within the leisure sector. Following many years in operations and public sector management roles, Tara took on the role of Executive Director at the IQL UK – driving professional standards in water safety, before being appointed as CEO of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

CIMSPA is the official professional development body for the UK’s sport and physical activity sector. Having gained Chartered status in 2012 – a feat many thought impossible to achieve let alone maintain – Tara has established CIMSPA as a core systems partner in the delivery of Sport England’s 10 year Uniting The Movement strategy, fully committed to supporting the sector’s collective ambition to get more people, more active more often.

Tara is an approachable, passionate professional, who leads by example. With Tara at the helm, CIMSPA has grown from a handful of dedicated employees to an expanding workforce that is in the middle of a large recruitment drive. With CIMSPA officially recognized as a Best Companies 3-Star World Class company and awarded #1 best company to work for in the not-for-profit sector, Tara has created a company culture that supports everyone to be the best they can be.

Today, Tara Dillon talks about:

  • The role of CIMSPA and how it came about.
  • The significance of Chartered status.
  • The challenge of being heard by government.
  • The importance of data.
  • Cracking the Treasury.
  • The value of a preventative health strategy.
  • How people are loyal to people.
  • Engaging the older population.

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