LIVE from Beyond Activ NYC – Part 1.
The latest episode of L.I.F.T.S. recorded live at Beyond Activ, a leadership, investment and business development event in September 2024.
Hybrid Celebrity Business Model to Disrupt the Fitness Industry.
Hybrid Celebrity Business Model to Disrupt the Fitness Industry.
On this week’s Escape Your Limits Podcast, we got to sit down with the founder & GM of the Nike+ Lab and the Nike+ Accelerator who oversaw business development and partnerships, has spent nearly two decades building and scaling companies in sport, fitness and wellness – Brian Kirkbride.
He is the co-founder and co-CEO of FitLab, the first fitness platform to connect every aspect of fitness lifestyle, from training to equipment to nutrition to clothing. The brands seen in FitLab Electric, Ragnar, Fitplan, McGregor FAST & XPT Life.
Brian clarifies how there needs to be a reinvention of the old business model into a tech-centric model while also describing what it takes to be successful in an integrated experiential fitness & retail model, and why brand partnerships are vital to global expansion within the business realm.
To learn more about FitLab visit here! https://www.fitlab.com
Throughout our interview, we cover:
- The successes of Nike, and why they were able to succeed.
- Lessons of what the industry can learn from Nike about their approach to innovation.
- Why the fitness industry failed to build a business focused on the average consumer.
- Transitioning from a traditional business model to a digital-centric model.
- The key steps taken to create FitLab, and how it is meticulously catering to the consumer.
- The design of gyms post pandemic.
- What it takes to be successful in an integrated experiential fitness and retail model.
- Why brand partnerships are vital to global expansion within the business realm.
- The reimagination for the future of fitness of what it needs to be now.
Brian Kirkbride on the Escape Your Limits podcast.
The Impact of Stress Management Technology.
Matthew and Mo are joined by special guest, Anna Gudmundson, CEO of stress management technology company, Sensate.
ukactive’s Vision for Collaboration with the New Labour Government.
Matthew Januszek and Mo Iqbal, Founder & CEO of Sweatworks are joined by special guest, Huw Edwards CEO ukactive.
The Decline of HIIT Training, What’s Next for the Fitness Industry – Ross Campbell.
Beyond Activ is recognized as one of the largest and most influential global networks in the health, fitness, wellness and hospitality industry.
Spirit Gym – Paul Chek’s Ultimate Journey to Holistic Wellness & Self-Discovery.
Paul Chek, the absolute master of corrective and high-performance exercise kinesiology, stress management and holistic wellness has launched Spirit Gym, a concept he is calling ‘his greatest creation yet’.
IDEA World 2024: Fitness Industry Leaders Share Insights & Innovations.
Live from IDEA World Convention and Expo, a major annual event bringing together fitness professionals, celebrities, and industry leaders.
The Retention Guru, Gymtimidation & Psychological Triggers at work in the Gym.
Dr Paul Bedford, the retention guru, researcher, international speaker and fitness industry expert on retention, attrition, and customer experience.
Diplo, GLP-1s & $4Million Investment in Superpower.
Matthew and Mo are joined by Brandon Cullen, a former pro-athlete, serial entrepreneur, and the Chief Concept Officer at MADabolic.
Spotlight on Healthcare Innovation.
Matthew and Mo are joined by Eric Durak, President and Founder at Medical Health and Fitness with a wealth of knowledge in the industry.
2024 State of the UK Fitness Industry Report.
Matthew and Mo sit down with David Minton, founder of The Leisure Database Company, who produce The State of The UK Fitness Industry Report.
3 Decades of The Olympia, Controversies, Rivalries & Life Lessons.
Shawn Ray is a former professional bodybuilder, 13-time Mr Olympia Finalist and one of the most rebellious and outspoken athletes in the sport.
NYC Fitness Trends, Market Insights & Opinions.
Matthew and Mo are joined by Austin Cohen, Founder and CEO of FlexIt, and Justin Turetsky, part of the founding team and COO of FlexIt.
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