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Hybrid Celebrity Business Model to Disrupt the Fitness Industry

Hybrid Celebrity Business Model to Disrupt the Fitness Industry

On this week’s Escape Your Limits Podcast, we got to sit down with the founder & GM of the Nike+ Lab and the Nike+ Accelerator who oversaw business development and partnerships, has spent nearly two decades building and scaling companies in sport, fitness and wellness – Brian Kirkbride.

He is the co-founder and co-CEO of FitLab, the first fitness platform to connect every aspect of fitness lifestyle, from training to equipment to nutrition to clothing. The brands seen in FitLab Electric, Ragnar, Fitplan, McGregor FAST & XPT Life.

Brian clarifies how there needs to be a reinvention of the old business model into a tech-centric model while also describing what it takes to be successful in an integrated experiential fitness & retail model, and why brand partnerships are vital to global expansion within the business realm.

To learn more about FitLab visit here! https://www.fitlab.com

Throughout our interview, we cover:

  • The successes of Nike, and why they were able to succeed.
  • Lessons of what the industry can learn from Nike about their approach to innovation.
  • Why the fitness industry failed to build a business focused on the average consumer.
  • Transitioning from a traditional business model to a digital-centric model.
  • The key steps taken to create FitLab, and how it is meticulously catering to the consumer.
  • The design of gyms post pandemic.
  • What it takes to be successful in an integrated experiential fitness and retail model.
  • Why brand partnerships are vital to global expansion within the business realm.
  • The reimagination for the future of fitness of what it needs to be now.

 

Brian Kirkbride on the Escape Your Limits podcast.

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