2024 State of the UK Fitness Industry Report.
Matthew and Mo sit down with David Minton, founder of The Leisure Database Company, who produce The State of The UK Fitness Industry Report.
Hybrid Celebrity Business Model to Disrupt the Fitness Industry.
Hybrid Celebrity Business Model to Disrupt the Fitness Industry.
On this week’s Escape Your Limits Podcast, we got to sit down with the founder & GM of the Nike+ Lab and the Nike+ Accelerator who oversaw business development and partnerships, has spent nearly two decades building and scaling companies in sport, fitness and wellness – Brian Kirkbride.
He is the co-founder and co-CEO of FitLab, the first fitness platform to connect every aspect of fitness lifestyle, from training to equipment to nutrition to clothing. The brands seen in FitLab Electric, Ragnar, Fitplan, McGregor FAST & XPT Life.
Brian clarifies how there needs to be a reinvention of the old business model into a tech-centric model while also describing what it takes to be successful in an integrated experiential fitness & retail model, and why brand partnerships are vital to global expansion within the business realm.
To learn more about FitLab visit here! https://www.fitlab.com
Throughout our interview, we cover:
- The successes of Nike, and why they were able to succeed.
- Lessons of what the industry can learn from Nike about their approach to innovation.
- Why the fitness industry failed to build a business focused on the average consumer.
- Transitioning from a traditional business model to a digital-centric model.
- The key steps taken to create FitLab, and how it is meticulously catering to the consumer.
- The design of gyms post pandemic.
- What it takes to be successful in an integrated experiential fitness and retail model.
- Why brand partnerships are vital to global expansion within the business realm.
- The reimagination for the future of fitness of what it needs to be now.
Brian Kirkbride on the Escape Your Limits podcast.
3 Decades of The Olympia, Controversies, Rivalries & Life Lessons.
Shawn Ray is a former professional bodybuilder, 13-time Mr Olympia Finalist and one of the most rebellious and outspoken athletes in the sport.
NYC Fitness Trends, Market Insights & Opinions.
Matthew and Mo are joined by Austin Cohen, Founder and CEO of FlexIt, and Justin Turetsky, part of the founding team and COO of FlexIt.
Consumer Behavior, Fitness Trends & AI Technology.
Matthew and Mo are joined by Ty Menzies, the global CEO of Lift Brands, an international franchise that is parent brand to Snap Fitness.
How AI technology is Shaping the Future of Fitness.
Matthew Januszek and Mo Iqbal are joined by Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology.
Navigating Volatility – Core Health & Fitness CEO – Bryan O’Rourke.
Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks.
How to Cheat Death – Dr Rand McClain.
We are joined by Dr Rand McCain, aka ‘The Longevity Doctor’ to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes.
The Future of Fitness – Technology and Trends with John Ford.
This week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM. John has a vast knowledge of the fitness technology industry; he is a board member of the Fitness Industry Technology Council.
Franchising Challenges in Fitness: A LIFTS Discussion on Xponential’s Issues.
Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness.
More Industry Consolidation and the Evolution of Strength Training.
Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home.
The Pain of Inevitable Change – Innovating for the Future of Fitness.
Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector.
HYROX365, Global Wellness Economy Report & the Emotional Weight of Body Image.
In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report and the mental and emotional factors associated with weight and body image.
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