Human Connections Through Unconventional Fitness.

On this week’s Escape Your Limits Podcast, Matthew Januszek attended The Summit by BFS at the Westin in New York City, where the best and the brightest in the boutique fitness industry convene. It’s the only conference where the entire boutique fitness gathers in person.

Eli Walker pioneered a new genre of “yoga entertainment” in an otherwise individualist tradition, re-introducing yoga to the masses as an accessible, uplifting social experience. She took her mission to teach kindness and connectivity as vehicles of joy to create the internationally acclaimed company, Drunk Yoga.

On this week’s episode we cover several topics including:

The inspiration behind creating a unique business & why it’s different
Defining what the fourth wall and containers are & why it is essential to break down these barriers in fitness
How the adaptation of COVID lead to a successful business model

To learn more about Drunk Yoga, click here! https://dodrunkyoga.com/

Throughout our interview, we cover:

Explaining what the “fourth wall” is
Why the “fourth wall” plays an essential role in group fitness activities
How to overcome bringing a new, provocative idea to the fitness industry
Why traditional fitness classes are slowly being phased out post pandemic
Defining what the “container” is & how the concept of “drunk yoga” helps people break that
How beneficial the role of escapism plays into joining a fitness class from everyday life
How Zoom classes helped people ease into the concept of a more intimate fitness class
Why it’s harder to find instructors for such a niche concept within the fitness realm

Discover More.

Inside the Minds of Top Athletes and Industry Leaders – Fit Expo LA 2025.

We’re bringing you a special midweek episode. We took the podcast to Fit Expo in Los Angeles, California, where we connected with industry leaders and explored cutting-edge ideas shaping the future of fitness.

Money and Muscle with Kali Muscle.

On this week’s episode, we welcome back Kali Muscle, a powerhouse in the fitness world, entrepreneur, and a motivational force.

Social Media Strategies every Gym Owner needs now.

We delve into the strategies that amplify a gym’s digital presence with Dennis Yu, an expert on leveraging digital marketing for success.

Old School of Bodybuilding – Rick Valente.

We are joined by Rick Valente, a legendary figure in the bodybuilding and fitness industry, best known as the co-host of ESPN’s BodyShaping.

Reimaging Strength Training – The Role of Equipment, Education and Tech.

Seated in the hot seat, Matthew explores a topic he’s deeply passionate about: the evolution of strength training and how gyms can capitalize on growing consumer interest.

The Future of Boutique Fitness.

Kevin Yates currently heads up Lift Brands EMEA, which includes Snap Fitness and 9Round, Kevin also played a huge hand in the growth of Trib3.

Sleep Better, Lift Stronger, Live Longer.

Matthew Januszek and Mo Iqbal discuss fitness trends including the latest from industry innovators Oura, F45, Samsung, and Vasa Fitness.

Sustainability & AI Workouts – The Gym of the Future.

Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness and wellness.

Making America Healthy Again – Edward Hertzman.

We talk to Edward Hertzman about the potential impact a change of political leadership might have on the fitness industry.

Unlocking Muscle Growth – The Latest Science.

Dr Jim Stoppani, expert in exercise science, helping millions transform their lives through science-backed training and nutrition plans.

AI and Fitness – Shaping the Future with Dr Ted Vickey.

Dr Ted Vickey, CEO of disruptive health technology company, FitWell, and the author of ‘’The Fitness Professionals Guide to ChatGPT”.

Weight Watchers & GLP-1s, Falling Alcohol Consumption.

On this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, lift the lid on some of the stories driving the fitness, health, and wellbeing newsfeeds.

Human Connections Through Unconventional Fitness.