On this week’s episode of the Escape Your Limits Podcast, we introduce to you a special partnership with the FitTech Summit: Holy Health and Emma Barry. In this special series, we explore the role that tech plays in fitness with prominent founders who have changed the fitness space with their technology.
In today’s episode, we interview Greg Zinone. He is the is the founder of Pro vs GI Joe, now Joint Forces Initiative, and 514eSports. Founded in 2007 by Greg and his combat veteran wife Addie, Pro vs GI Joe puts on online and in-person esports competitions between professional athletes and celebrities, and troops stationed all over the world. Pro vs GI Joe was the first organization of any kind to bring online gaming to troops in the Middle East.
More recently, due to the reputation and relationships established from Pro vs GI Joe’s success, Greg founded 514 eSports, an ESports strategy and media company for top pro athletes, pro sport teams, celebrities and influencers to find and make their mark in the gaming space.
Recently, he moved into the Blockchain space with KLOUT, a platform built to house celebrity driven and created NFTs and in game playable tokens.
Today, he shares:
The defining purpose behind his multiple businesses
How e-sports has evolved over the years and why it is a booming success
His expertise in NFT’s, blockchains, and WEB 3.0
Throughout our interview, we cover:
Defining what e-sports is, and how the players differ from NFL players
Why gamers burn out faster than regular athletes
What the number one concern is when it comes to gaming and the metaverse
Why starting a business with the goal of money will not survive
Why community should be the centre of all business branding
Going into depth about the world of NFT’s
Why businesses should not dive into the world of NFT’s and the metaverse based on it being a a current trend
Explaining how fitness is crucial to being held accountable by yourself and others
Matthew and Mo sit down with David Minton, founder of The Leisure Database Company, who produce The State of The UK Fitness Industry Report.
3 Decades of The Olympia, Controversies, Rivalries & Life Lessons.
Shawn Ray is a former professional bodybuilder, 13-time Mr Olympia Finalist and one of the most rebellious and outspoken athletes in the sport.
NYC Fitness Trends, Market Insights & Opinions.
Matthew and Mo are joined by Austin Cohen, Founder and CEO of FlexIt, and Justin Turetsky, part of the founding team and COO of FlexIt.
Consumer Behavior, Fitness Trends & AI Technology.
Matthew and Mo are joined by Ty Menzies, the global CEO of Lift Brands, an international franchise that is parent brand to Snap Fitness.
How AI technology is Shaping the Future of Fitness.
Matthew Januszek and Mo Iqbal are joined by Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology.
Navigating Volatility – Core Health & Fitness CEO – Bryan O’Rourke.
Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks.
How to Cheat Death – Dr Rand McClain.
We are joined by Dr Rand McCain, aka ‘The Longevity Doctor’ to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes.
The Future of Fitness – Technology and Trends with John Ford.
This week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM. John has a vast knowledge of the fitness technology industry; he is a board member of the Fitness Industry Technology Council.
Franchising Challenges in Fitness: A LIFTS Discussion on Xponential’s Issues.
Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness.
More Industry Consolidation and the Evolution of Strength Training.
Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home.
The Pain of Inevitable Change – Innovating for the Future of Fitness.
Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector.
HYROX365, Global Wellness Economy Report & the Emotional Weight of Body Image.
In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report and the mental and emotional factors associated with weight and body image.