Beyond the Gym: Expert Perspectives on The Future for Fitness Businesses.
Beyond the Gym: Expert Perspectives on The Future for Fitness Businesses.
On this week’s episode of the Escape Your Limits Podcast, we continue interviewing multiple successful companies who have integrated tech into fitness and have changed the world of fittech with Emma Barry.
The Connected Health & Fitness Summit highlights the increased desire for a hybrid approach, demand for more holistic health offerings, and a preference for a highly personalized fitness experience.
Today, we had the opportunity to connect with prominent players in Equinox, Safe Sweat, The Wellness Program, and Fhitting Room.
They shared with us:
The difference between creating a unique facility versus creating a community
The new definition of fitness and wellness
And why specifically targeting the “real beginners” in fitness is an untapped business opportunity
To learn more about Equinox, click here! https://www.equinox.com/
To learn more about Safe Sweat, click here! https://safesweat.com/
To learn more about The Wellness Program, click here! https://www.coachwelly.com/
To learn more about Fhitting Room, click here! https://www.fhittingroom.com/
Throughout our interview, we cover:
What the difference is between creating a unique space and creating a community
The concept of changing what a gym is supposed to look like to something more conventional and inviting to all
Evaluating what the consumer trends are and how they can be applied
People approaching recovery with the same intensity as they approach working out
Why brand partnerships help elevate your brand, and how they can be effective
Why your fitness facility needs to encompass a person’s ecosystem rather than just being the 1 hour of fitness in someone’s life
How to create a seamless integration system between tech and fitness
New trends between fitness and tech that help improve people’s wellness and overall health
Matthew and Mo sit down with David Minton, founder of The Leisure Database Company, who produce The State of The UK Fitness Industry Report.
3 Decades of The Olympia, Controversies, Rivalries & Life Lessons.
Shawn Ray is a former professional bodybuilder, 13-time Mr Olympia Finalist and one of the most rebellious and outspoken athletes in the sport.
NYC Fitness Trends, Market Insights & Opinions.
Matthew and Mo are joined by Austin Cohen, Founder and CEO of FlexIt, and Justin Turetsky, part of the founding team and COO of FlexIt.
Consumer Behavior, Fitness Trends & AI Technology.
Matthew and Mo are joined by Ty Menzies, the global CEO of Lift Brands, an international franchise that is parent brand to Snap Fitness.
How AI technology is Shaping the Future of Fitness.
Matthew Januszek and Mo Iqbal are joined by Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology.
Navigating Volatility – Core Health & Fitness CEO – Bryan O’Rourke.
Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks.
How to Cheat Death – Dr Rand McClain.
We are joined by Dr Rand McCain, aka ‘The Longevity Doctor’ to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes.
The Future of Fitness – Technology and Trends with John Ford.
This week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM. John has a vast knowledge of the fitness technology industry; he is a board member of the Fitness Industry Technology Council.
Franchising Challenges in Fitness: A LIFTS Discussion on Xponential’s Issues.
Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness.
More Industry Consolidation and the Evolution of Strength Training.
Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home.
The Pain of Inevitable Change – Innovating for the Future of Fitness.
Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector.
HYROX365, Global Wellness Economy Report & the Emotional Weight of Body Image.
In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report and the mental and emotional factors associated with weight and body image.