Why money needs to be the secondary priority when building a great brand.
Why money needs to be the secondary priority when building a great brand.
Partha Unnava is the founder and CEO of Lasso, a new wave of performance compression activewear to improve movement and recovery.
After becoming frustrated with his own rehabilitation path following an ankle injury playing basketball, using his biomechanical engineering background, he set out on a mission to bring to market products that changed what apparel could do for the body and its movement.
He is a successful and passionate entrepreneur who values authenticity, the importance of resonating with your community and believes that money has to be a secondary priority if you want to build a great brand.
Tune-in to learn about how Lasso got started and the key takeaways to success that Unnava learnt from failings and mistakes along the way.
Throughout our interview, we cover:
Being invited to the White House by President Obama
Tackling the impact of fast fame and imposter syndrome
Debating the role social media plays in our lives
The philosophy of merging native design and technology
The importance of caring about what your delivering
Why money has to be the second priority when brand building
Key learnings from mistakes and failings
How best to build a supportive, authentic community
Why happiness and alignment are the goal of success
We are joined by Rick Valente, a legendary figure in the bodybuilding and fitness industry, best known as the co-host of ESPN’s BodyShaping.
Reimaging Strength Training – The Role of Equipment, Education and Tech.
Seated in the hot seat, Matthew explores a topic he’s deeply passionate about: the evolution of strength training and how gyms can capitalize on growing consumer interest.
The Future of Boutique Fitness.
Kevin Yates currently heads up Lift Brands EMEA, which includes Snap Fitness and 9Round, Kevin also played a huge hand in the growth of Trib3.
Sleep Better, Lift Stronger, Live Longer.
Matthew Januszek and Mo Iqbal discuss fitness trends including the latest from industry innovators Oura, F45, Samsung, and Vasa Fitness.
Sustainability & AI Workouts – The Gym of the Future.
Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness and wellness.
Making America Healthy Again – Edward Hertzman.
We talk to Edward Hertzman about the potential impact a change of political leadership might have on the fitness industry.
Unlocking Muscle Growth – The Latest Science.
Dr Jim Stoppani, expert in exercise science, helping millions transform their lives through science-backed training and nutrition plans.
AI and Fitness – Shaping the Future with Dr Ted Vickey.
Dr Ted Vickey, CEO of disruptive health technology company, FitWell, and the author of ‘’The Fitness Professionals Guide to ChatGPT”.
On this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, lift the lid on some of the stories driving the fitness, health, and wellbeing newsfeeds.
Alimanestianu on the Future of Fitness Investments.
Alex Alimanestianu, Angel Investor with significant experience in the fitness and wellness industry, long time CEO of Talent Sports International.
The Impact of Stress Management Technology.
Matthew and Mo are joined by special guest, Anna Gudmundson, CEO of stress management technology company, Sensate.
ukactive’s Vision for Collaboration with the New Labour Government.
Matthew Januszek and Mo Iqbal, Founder & CEO of Sweatworks are joined by special guest, Huw Edwards CEO ukactive.