The Retention Guru, Gymtimidation & Psychological Triggers at work in the Gym.
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The Retention Guru, Gymtimidation & Psychological Triggers in the Gym.
- 12 August 2024
In this insightful episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of Sweatworks are joined by guest, Dr Paul Bedford, the retention guru, researcher, international speaker and fitness industry expert on retention, attrition, and customer experience.
This episode revolved around strategies to boost retention, from emphasizing the importance of personalization, empathy, and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a successful, sustainable fitness business.
Key topics discussed include:
- Retention Strategies for Fitness Businesses: Discover proven methods to increase member retention, from personalized experiences to strategic interventions.
- The importance of Empathy and Rapport: Learn why empathy and building rapport are vital in creating strong connections with members, leading to higher retention rates.
- Leveraging Data and Analytical Tools: Explore how to use data effectively, harnessing analytical tools to gain insights into member behaviour and preferences, and tailoring experiences accordingly.
- Addressing ‘Gymtimidation’: Understand the phenomenon of ‘gymtimidation’—the intimidation some members feel when entering a gym—and how to create a more welcoming and inclusive environment.
- Designing Gyms for Different Generations: Gain insights into designing fitness spaces that cater to different generational needs, ensuring that your facility appeals to a broad demographic.
- Whether wearables or AI can boost retention: Examine the potential of wearable technology and artificial intelligence to enhance the member experience and boost retention by offering personalized, data-driven insights and support.
