The latest Fitness Trends from Down Under.
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The latest Fitness Trends from Down Under - Beyond Activ Unveiled.
- 10 December 2024
Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Aleksander Dahlberg, Co-Founder and CTO of Sahha, innovators in health, fitness and wellbeing API, Aaron Verasammy, VP of Sales: ABC Fitness, experts in member management solutions and Emmett Williams, MD at Myzone (APAC), creators of innovative wearables and interactive software for gyms, PTs and group exercise.
This podcast episode explores the collection of health, fitness and lifestyle data to provide a more personalised member experience, the evolution of customer engagement, the holy grail of aggregating data and the maturity and innovation in the Australian fitness market.
In this LIFTS podcast, topics include:
- The influence of the US on the Australian fitness market.
- The unstoppable growth of Pilates in Australia, and worldwide.
- How Sahha is driving more relatable member engagement.
- Taking customer engagement and data tracking to the next level.
- Evolution of customer expectation and the ‘Amazon effect’.
- Member management solutions as a one-stop-shop for all brand experiences.
- Why its key to really ask yourself what the customer wants.
- Real time predictive; the holy grail of aggregating data.
- The law of multiples, valuations and total addressable markets.
