On this week’s episode of the Escape Your Limits podcast, our guest is Mohammed Iqbal, Founder and CEO of Sweatworks, a UK based fitness agency that provides innovative digital solutions.
Passionate about fitness, Mohammed believes it to be the great equalizer – regardless of age, gender, race, culture or social status – anyone can improve their own personal fitness. Through Sweatworks, Mohammed’s ambition is to impact the lives of millions of people, contributing to a fitter, healthier population.
During an exciting time of digitalization for the industry, in this podcast, recorded at Les Mills Live in LA, Mohammed Iqbal talks about:
How AI will usher in a new era for the fitness industry.
The four key concepts of AI, its three capabilities and the five stages of adoption.
The importance of personalization and collecting data on your customer.
How AI can help, not hinder, the career of a PT.
Why not all AI technology is created equal.
Why businesses have no choice but to embrace to remain relevant.