Reimaging Strength Training - The Role of Equipment, Education and Tech.

This week’s episode, the Escape Your Limits podcast takes an unusual turn with Escape’s founder and CEO, Matthew Januszek, swapping his role of ‘host’ for the less familiar role of ‘guest’.

Seated in the hot seat, Matthew explores a topic he’s deeply passionate about: the evolution of strength training and how gyms can capitalize on growing consumer interest. Joining him in this insightful conversation is fellow podcaster and gym operator, Jack Thomas, founder and CEO of BASE, co-founder of The Fit Guide, and host of both the Fitness Business Asia podcast and the Build Your Base show.

Matthew and the team at Escape Fitness have had a close, personal relationship with strength training since the company’s launched in 2017, quickly establishing the brand as one of the most innovative equipment and education providers in the world. In the early 2000s the brand was instrumental in driving the mass adoption and integration of functional fitness by gyms round the world. Today, as consumer interest shifts from cardio to strength training Escape has responded by developing new equipment, education and training environments that help gym owners accommodate this shift in consumer interest.

Recorded as part of the Fitness Business Asia podcast series, this podcast is an absolute must-listen for anyone working in the fitness industry interested in exploring how to capitalize on the consumer boom in strength training through the creation of training environments that support, inspire and deliver on goals.