Orangetheory Merges with Self Esteem Brands.
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Industry Shakeup: Orangetheory Merges with Self Esteem Brands & Bowflex Joins Johnson Health Tech.
- 23 April 2024
After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.
In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. The conversation focuses on three news-busting stories: the merging of two brand titans – Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.
In this LIFTS podcast, topics include:
- The potential impact of a merger between Orangetheory and Self Esteem Brands.
- The challenges and opportunities of merging two hugely successful brands.
- Leveraging fitness brands for cross-promotion and personalized experiences.
- The potential that drove Johnson Health Tech‘s acquisition of Bowflex.
- Managing the fusion of fitness and entertainment.
- The impact of Equinox’s $1.8 billion investment on the wider industry.
- Designing fitness lines to address under-served market segments.
- Fitness industry trends, premium offerings, consumer behavior.
