On this episode of the LIFTS podcast, Escape Fitness CEO Matthew Januszek and Sweatworks Founder & CEO Mo Iqbal are joined by guests Austin Cohen, Founder and CEO of FlexIt, and Justin Turetsky, part of the founding team and COO of FlexIt. This dynamic quartet brings a wealth of knowledge and insights, making for an engaging and thought-provoking discussion.
Key topics discussed:
Fitness trends driving sector growth in NYC.
Consumer willingness to pay a premium for personalization.
Trends with staying power versus fads.
Genetically modified food – new trend or clever marketing of age-old processes?
NYC culture and its effect on consumer food choices.
Is influencer and social media marketing still a powerful tool?
The power of authenticity.
Entrepreneurship: the pursuit of excellence.
Join us for this enlightening episode of the LIFTS podcast, where industry leaders share their insights on the future of fitness, nutrition, and marketing. Whether you’re a fitness enthusiast or an aspiring entrepreneur, this episode is packed with valuable takeaways to inspire and inform.