Navigating Volatility - Core Health & Fitness CEO - Bryan O’Rourke.

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Navigating Volatility - Core Health & Fitness CEO - Bryan O’Rourke.

Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution.  Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks.

The need for leaders to adapt and innovate to stay ahead of the curve, Bryan emphasizes the challenges of maintaining profitability in a rapidly changing market.

Topics discussed include:

  • Near-term economic pressures and volatility in the fitness industry.
  • Consolidation trends in the commercial club and supplier sectors.
  • Evolving consumer behaviors and shifting motivations for fitness.
  • Removing barriers to entry through innovative business models and programming.
  • Long-term health and wellness macro trends despite short-term industry challenges.

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