Diplo, GLP-1s & $4Million Investment in Superpower.

Diplo, GLP-1s & $4Million Investment in Superpower - Tailored Preventative Healthcare for the Masses.

5 August 2024

Welcome to another exciting episode of the LIFTS podcast. This time, our hosts Matthew Januszek, CEO of Escape Fitness, and Mo Iqbal, Founder & CEO of Sweatworks, are joined by a very special guest: Brandon Cullen. Brandon is a former pro-athlete, serial entrepreneur, and the Chief Concept Officer at MADabolic.

Specifics discussed include: DJ Diplo’s new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower’s $4m investment to deliver bespoke preventative health care to the masses.

Key topics discussed include:

Parenting, Fitness, and Entrepreneurship: A discussion on balancing the demands of parenting with fitness and entrepreneurial pursuits.
Brandon Cullen’s Journey: Insights from Brandon Cullen’s career as a pro-athlete and his transition into a successful fitness entrepreneur.
DJ Diplo’s Fitness Soundtrack: How DJ Diplo’s new 5k soundtrack is designed to engage a broader audience beyond the usual fitness enthusiasts.
Kabata’s AI-Driven Dumbbells: An exploration of Kabata’s innovative AI-driven dumbbells and their potential to revolutionize the future of fitness.
Impact of GLP-1s: Examining the influence of GLP-1s on the fitness industry and the emergence of complementary products in the market.
Driving Gym Engagement with GLP-1s: Discussing whether the rise of GLP-1s can significantly increase gym participation.
Superpower’s Preventative Healthcare Platform: Highlighting Superpower’s recent $4 million raise to deliver bespoke preventative healthcare solutions to the masses.
Creating a Ripple Effect: Exploring how these innovations and trends can create a ripple effect, encouraging a healthier lifestyle across the population.

This episode is filled with expert insights and engaging discussions that shed light on the future of the fitness industry. Whether you are a fitness professional, an entrepreneur, or simply interested in the latest health and wellness trends, this podcast episode offers valuable perspectives that you won’t want to miss.