Consumer Behavior, Fitness Trends & AI Technology.
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Snap Fitness Global CEO - Consumer Behavior, Fitness Trends & AI Technology.
- 1 July 2024
In this recent episode of the LIFTS podcast, Matthew Januszek, CEO of Escape Fitness, and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Ty Menzies, the global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness.
This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience.
Key topics discussed:
- Post-Covid Consumer Behavior: Analyzing how consumer habits have shifted in the wake of the pandemic and what this means for the fitness industry.
- The Influence of an Educated Consumer: Understanding how a more knowledgeable consumer base is driving change in fitness offerings and expectations.
- Digital Versus In-Person Fitness Demand: Balancing the growing demand for digital fitness solutions with the enduring appeal of in-person workouts.
- Impact of Mergers and Acquisitions on Franchising: Examining how consolidation in the industry is affecting franchise operations and growth.
- Fitness Trends vs. Fads: Identifying which fitness trends are here to stay and which are merely passing phases.
- Ozempic-Specific Foods and Training Programs: Discussing the emergence of specialized diets and training regimens designed around the use of Ozempic.
- AI for Hyper-Personalization: Exploring the cutting-edge use of AI to create individualized fitness content and enhance the member experience.
Tune in to this episode of the LIFTS podcast for a comprehensive look at the future of fitness, featuring expert insights from some of the industry’s leading voices. Whether you’re a fitness enthusiast or a professional in the field, this discussion offers valuable perspectives on the dynamic landscape of health and wellness.
