Client Connectivity, Strength Training's Surge in Popularity - Jack Thomas.
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Client Connectivity, Strength Training's Surge in Popularity - Jack Thomas.
- 23 September 2024
On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of Sweatworks are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios.
This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to maximise.
Matthew, Mo and Jack debate learnings from other sectors who traditionally evolve and innovate more quickly than the fitness industry, training modalities and brands that are performing better than others and regional differences that impact fitness industries internationally.
Key topics discussed include:
- Drawing learnings from the hospitality sector.
- How Crossfit got more people into strength training.
- The opportunities in the boutique fitness sector.
- Peloton and Planet Fitness shift focus to strength training.
- Strength training and its continued growth in popularity.
- Gen Z; the most informed population in regards to health and fitness.
- Opportunities within Yoga and Pilates modalities.
- Breaking down the member journey to boost engagement.
