default

ENQUIRE ABOUT THIS PRODUCT.

From an Idea to Conception: How to Build A Connected Franchise

From an Idea to Conception: How to Build A Connected Franchise

On this week’s episode of the Escape Your Limits Podcast, our guest today was hustling hard for fast-growing Saas Software companies. She was soon sidelined by a severe lower back injury that led her searching for workouts that were low impact, yet super effective. This concept led her to find the most underused machine in the gym- the rowing machine.

With this in mind, Helaine Knapp founded CITYROW. CITYROW is now the trusted and only true omnichannel approach to smart fitness. What started as one studio on the 15th floor of an office building in New York City, is now over 11 studios across the country (with over 60 more in development) and a booming digital fitness business.

In this week’s episode Knapp covers several topics including: when a business owner should decide to franchise their business & how to find a partner for it, deciding between creating an app versus creating a brick & mortar business, and how to market a digital fitness business.

To learn more about CITYROW, click here! https://cityrow.com/en-us/

 

Throughout our interview, we cover:

  • The steps taken to develop and business concept & how to refine it to bring it to life
  • Her background with rowing and why it was needed in the fitness industry
  • Lessons learned when opening the first brick & mortar studio versus the second studio
  • When someone should decide to franchise their business and how to find a partner for it
  • Should a business developer decide to create an app versus a brick & mortar business
  • Why tech fitness businesses get more investors versus a brick & mortar business
  • How to market a fitness business & a digital fitness business
  • How she raised money for her business, and what mindset she had when giving away equity of CITYROW raising money and giving away a lot of business
  • Is the digital fitness market over rated?
Previous
Next