European Health & Fitness Forum - Live at FIBO 2025 Cologne.
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European Health & Fitness Forum - Live at FIBO 2025 Cologne.
- 23 April 2025
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.
In part 1 of this LIFTS episode, Matthew and Mo are joined by:
- Herman Rutgers, Ambassador at EuropeActive.
- Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland.
- Elaine Jobson, CEO and MD at Jetts Australia.
- Conor O’Loughlin, CRO at ABC Fitness.
- Mike Escobedo, Chief Customer Officer, at ABC Fitness.
This episode covers:
- European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases.
- Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches.
- Deloitte’s comprehensive market report revealing key performance indicators and industry insights.
- Impact of emerging technologies and personalization in fitness experiences.
- International market expansion strategies and challenges for fitness brands.
- Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.
To learn more about EHFF, click here: https://www.europeactive.eu
