Budget Boutique Studios - A New Disruptive Trend in Europe.
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Budget Boutique Studios - A New Disruptive Trend in Europe - Live at FIBO EHFF 2025.
- 28 April 2025
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.
In part 2 of this episode, Matthew and Mo are joined by:
- Michelle Dand, Head of Fitness Product and Programming of David Lloyd.
- Benjamin Roth, Co-Founder and CEO of Urban Sports Club.
- Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength.
- David Stalker, Ambassador for EuropeActive.
This episode covers:
- Evolution of branded group fitness programming at premium clubs in response to boutique competition.
- The rise of budget boutique fitness concepts in Europe and their rapid scaling approach.
- Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment.
- Impact of global political climate and tariffs on fitness equipment production and pricing.
- The industry’s decade-long transition from fitness-focused to health-focused approaches.
- The importance of offering multiple fitness modalities to meet diverse consumer preferences.
To learn more about EHFF, click here: https://www.europeactive.eu
