Golds Gym
GOLD’S GYM SoCal, FULLERTON, CALIFORNIA
Octagon LOAD Makes US Debut at Gold’s Gym SoCal, Fullerton, California
Gold’s Gym SoCal in Fullerton, California, is renowned for its commitment to cutting-edge fitness experiences. Now it has set a new benchmark by becoming the first facility in the US to install Escape Fitness’ new Octagon LOAD training system.
This pioneering system redefines functional training by combining advanced variable resistance technology with traditional plates to create a training system that delivers results, fast. Installed as the centrepiece of the gym’s new ‘box within a box’ dedicated training environment—Octagon LOAD creates a premium training environment that accelerates performance results, alleviates congestion on the gym floor, and drives additional revenue through membership upgrades.
The project.
Owned by Angel and Willie Banos, like many other gyms, Gold’s Gym SoCal was facing overcrowding in its high-demand free-weight area, negatively impacting the member experience. To overcome this, the team worked with Escape Fitness to transform an under performing children’s club room into a dedicated functional training space. The room integrates Escape’s unique next generation athletic strength training system – Octagon LOAD and members are charged an additional fee to access this pioneering training concept.
The high-performance, fully immersive training space is designed to enhance strength, power, and speed. By anchoring the room with Octagon LOAD, the environment delivers an unparalleled training experience that draws members away from congested areas, optimizes space utilization, and delivers fast, effective results.
The Octagon LOAD system isn’t just a piece of equipment; it’s a complete training solution, catering for all levels of fitness and ability. Complemented by a range of carefully selected Escape Frames and training aids, the new training ‘box’ provides personal trainers with the perfect space for one-to-one and small group training. Following success in Fullerton, this model is set for rollout across other Gold’s Gym SoCal locations.
The solution.
Octagon LOAD links five bolt-down, stations: SQUAT, DRIVE, LIFT, PRESS, and ROW, powered by advanced variable resistance technology. By integrating tensile bands with traditional plates, the system delivers seamless and precise resistance transitions between sets. Unlike conventional equipment, all exercises are performed in a standing position, fully engaging the kinetic chain for a comprehensive, full-body workout that’s faster, safer, and more space-efficient.
The installation is finished in Gold’s Gym’s iconic black and gold color scheme, creating a visually striking, high-energy environment that embodies Gold’s Gym’s dedication to performance-focused training.
By placing Octagon LOAD at the heart of its new training zone, Gold’s Gym SoCal has set a new standard in functional fitness and athletic strength training, attracting a loyal member base while delivering operational efficiencies and new revenue streams. As the first U.S. location to debut Octagon LOAD, Fullerton’s Gold’s Gym is truly leading the fitness revolution.
LOAD brings a whole new dimension to athletic strength training.
The team at SoCal are really excited to have been the first in the world to offer LOAD to their community. The concept brings a whole new dimension to athletic strength training. The standing position means every muscle is engaged in every movement, accelerating the training effect, whilst the integration of resistance bands improves precision and cuts down on transition times.
“Working with Escape is always a great experience. The equipment not only engineered to deliver a faultless training experience, it is also extremely robust. We have some of California’s biggest, most experienced, powerlifters using our facility and the Escape equipment is more than up to the job.