We are still working together around the world to help you Escape Your Limits through the COVID-19 pandemic. The online shop is still open. However, due to increased demand, the response times may be longer than normal.

Thank you for your patience, and stay safe during this difficult time.

My Cart

Where does your food really come from? - Blog.

The latest news, videos and workouts from the Escape Fitness Team.

Where does your food really come from?

Looking for fast weight loss or piling on pounds for protein supplement muscle gain? Crazy about the keto diet or a continuous weight watcher? Healthy food is a term that's advertised everywhere, but genuinely good nutrition is much harder to find.

With an exhaustive knowledge of what goes into our food, Eugene Trufkin can help us make better choices of what we eat and where we buy from. It doesn't matter whether you're an omnivore, vegetarian, follow a plant-based or fully vegan. Eugene knows something that will enlighten you about eating habits.

For more insights from fitness industry thought leaders and entrepreneurs,
sign up to the Escape Fitness newsletter.

Is your chicken free range or reined in?

Let's say you hire a registered dietician or nutritionist. And among a variety of things, this nutritionist tells you to buy free range, organic chicken, which seems like a very solid piece of advice, you know? Chickens running around on open pasture, exposed to fresh sunlight...

99.9% of people that hear that advice will go to the supermarket. Because rarely do people source from local hidden farms. When you see the phrase “free range” in the US, all that basically says we have a warehouse with about 40 to 50,000 hens and they have access to a small little concrete patio. Kind of like a smoke break area,where they get to kind of roam free during X amount of days.

So on the packaging, it always says “access,” so that doesn't mean they actually go outside. Typically if you go to any of these operations, what you're going to see is 99% of these, or even more of these hens are constantly inside and maybe only like 50 or 60 have ever get to eat in the room outside, on the small, concrete patio. So that's what industry free range really means.

What does “grass-fed beef” even mean?

All cattle are grass fed. So when you see that phrase grass fed it literally means nothing special. Here's how the scam works in the beef industry. A cow will typically spend about 80 to 85% of its life on pasture, you know, sunshine, everything, eating grass. Then, typically, 99% of them are then sent to a feedlot, where they're eating had nothing but grain for a few months. That's just to get them to fatten up and increase the weights that the farmer can sell them for a lot more.

So when they say when you see the “grass-fed” label, it literally doesn't mean anything because all cattle are grass fed. But what they forget to say is grain finished. Ah, see, so they're telling you the truth here, but they're not telling you the whole entire truth.

Sometimes people would say: “Oh, it says grass fed and grass finished.” OK, let's go ahead and break down how that works. So I can be a rancher, and I can feed the cattle grass for like 11 months of its life. Then feed them grain for three to four months, but finish them on grass for a week and still label “grass fed and grass finished” because it is grass fed and grass finished.

I could actually be a rancher send the cattle to a feedlot and feed them nothing but grass pellets, and still call it 100% grass fed.

Do you know where your “home grown” meat comes from?

To make it even more complicated, the US gets 90% of his grass fed beef from overseas. It doesn't even produce it here. And they label it “product of the USA.” But here's what's tricky... Legally, I can get beef imported from Brazil, import it into the US, process it and package it into packages in the US and still label that product of the USA.

They still kill the animal in Brazil, but they import the carcasses here. And all they have to do is chop up and process it into a package. And it can still be like 100% legally labeled product of the USA.

This is just scratching the surface, these endless labelling scams that make it very difficult to do something as simple as source high quality health promoting food.

Where you buy your fruit and vegetables matters, too.

The bulk majority of synthetic pesticides are systemic. They're meant to be soaked up by the root of the crop and actually embedded in the nutritional profile. The bulk majority of the pesticides are in the fruit, not on the surface.So if pests come around, and eat to the crop, then they die from that. Well, remember, you're you're a living organism, you know what I mean?

It's kind of sad sometimes seeing like mothers buy this produce for their kids thinking it's making them healthy, but it's like actually poisoning them.

How fast do fruit and vegetables keep their nutritional profile?

A lot of times like the second you pick a crop from the root, 24 hours later it already has lost a lot of its nutrients. And to make it worse, it's usually picked before it's ripe. That ripening process is what gives the fruit and vegetables that phytonutrient quality. So you have a few problems here.

By the time you pick it up, it's two to three weeks old. So and then it sits in your counter for like another two days and then you end up getting it so it's like it's like empty calories at that point. You're literally getting almost no nutrition as compared to the phytonutrient quantity. Especially wild crops, like, picking [some] weeds that are free in your backyard are hundreds of times more nutritionally dense than spinach, which is kind of touted as like the super health food.

Everyone says, like, oh, eat your spinach, blah, blah, blah. But just check out the nutritional profile of dandelion leaves compared to spinach. It's no contest. It's like comparing like a high school football player to like an elite NFL football player.


For more new and views about fitness, wellbeing and workouts, visit the blog homepage.

Discover more about Escape Fitness.

Gym Design      Training and Education      Fitness Equipment