US - Blog.
The latest news, videos and workouts from the Escape Fitness Team.
UFC FIGHTER CUB SWANSON ON NOT GETTING OVERWHELMED BY SUCCESS
When you work hard enough, or you’re lucky enough, success can come your way faster than you expected. With many celebrities, we see how an immediate rise in fame can lead to them being overwhelmed by success in any number of ways, but it’s just as easy for any entrepreneur to become negatively affected by the new attention and financial gain in business.
For the UFC’s Cub Swanson, his business has been fighting. Thanks to an impressive record, including a win streak of 11 fights, it’s not surprising the spotlight came his way. As part of the Escape Your Limits podcast, Cub talks about the benefits of being brought gradually into success and how to ensure any achievement won’t overwhelm you.
BE HUMBLE TO AVOID GETTING OVERWHELMED BY SUCCESS
“Coming from fighting in Tijuana – I was just trying to be the baddest and toughest dude there was, right? – to losing a big fight… It’s just humbling learning to deal with that,” explains Cub in conversation with Matthew Januszek for the Escape Your Limits podcast.
“Learning to gain popularity locally and then having that pressure on my shoulders of suddenly having people expecting things from me, and not just me, I’m representing my home town. Doing that and being on the stage nationally, then globally, and growing into the UFC… From where I started to where I am now, it’s just increased, increased, increased.
“I feel like, with who I am now, I’m able to have so much on my shoulders and carry a lot. When I was a kid, I didn’t want any responsibility. I was afraid of responsibility; I think that’s what led me into getting into trouble.”
HOW CAN YOU PREPARE YOURSELF PROPERLY?
“I don’t think you ever are prepared,” Cub continues. “You’re just the kind of person that can handle it or not. I can see how, with movie stars, some people just completely change.
“For me, it was pretty gradual. From fighting in Mexico, to fighting locally, to fighting on a small television station, from the WEC with a smaller market to the UFC and then headlining cards. Also, within that whole process, I was helping people ahead of me train.
“[It helped] being along with them for the ride and seeing their mistakes; the good choices they made and the bad choices they made. I literally was in this sport for more than a decade before I made any real money and felt any kind of financial gain or stability. I’m grateful for that.
“I was a little bit more mature before it was my turn to see what I would do with fame and money. I was gradually brought into it.”
WATCH THE FULL EPISODE OF ESCAPE YOUR LIMITS WITH CUB SWANSON
For more information about entrepreneurs in fitness, fighting and further afield, visit the Escape Your Limits homepage.