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The latest news, videos and workouts from the Escape Fitness Team.


Mike Rashid has done it all, from guiding clients as a personal trainer, or power bodybuilding with incredible motivation, to teaming up with CT Fletcher as part of the Iron Addicts legacy, entering the ring in professional boxing and more.

Today, through YouTube videos featuring workout tips and what he gets up to day-to-day, Mike’s channel attracts millions of views in addition to his other social media platforms. His businesses such as IMSOALPHA and Ambrosia Nutraceuticals offer a new take on nutrition for exercise, fitness, weight loss, biohacking your body, and more.

Matthew Januszek of Escape Fitness caught up with Mike Rashid to hear all about the secrets of getting swole, business success, and the key unshakeable mindset for an episode of the Escape Your Limits podcast.

What made Mike Rashid the man he is today?

As a kid, he was nerdy. He played piano, loved science and tap-danced. Mike had a stable upbringing around his school years and was at the top of his class. However, his early childhood was full of drama due to his mother’s relationship with one of the biggest drug dealers in New York. This dealer ended up getting murdered, and as Mike’s mother recovered from the grief, Mike went to live with his grandparents.

When it came to business, Mike Rashid started out as a personal trainer for a corporate gym, learning the industry for a year before going independent. After building up a client base and taking them with him when he left, Mike did well for himself by nurturing relationships and genuinely looking out for his clients, taking pride in what they achieved.

It’s this ethos of trust and communication that he’s carried through this his YouTube and social media content. He started business through doing his own research, trying different things and building his most important asset: his audience.

While physicality is important, making a difference to people is bigger than any muscle can be when it comes to engaging with people in his community or any commercial approach.


The secret to business success: sacrifice

“I’m going to say this to those aspiring to be great, or whatever they do: I sacrificed my social life tremendously because of it,” explains Mike Rashid. “I was giving work so much, giving [my clients] so much – every time somebody came in I was giving them 100%; I had nothing to give, like, a girl I was dating. I would come home completely drained.

“I don’t know how to be social anymore, like, to have a good time. I’m always thinking about business and work. You know? It is what it is. I have responsibilities; I have people that I take care of – I have children, I have parents. I’m OK with that, but it is a sacrifice.

“You can’t be the life of the party and the life of the business.”