From an Idea to Conception: How to Build A Connected Franchise.

On this week’s episode of the Escape Your Limits Podcast, our guest today was hustling hard for fast-growing Saas Software companies. She was soon sidelined by a severe lower back injury that led her searching for workouts that were low impact, yet super effective. This concept led her to find the most underused machine in the gym- the rowing machine.

With this in mind, Helaine Knapp founded CITYROW. CITYROW is now the trusted and only true omnichannel approach to smart fitness. What started as one studio on the 15th floor of an office building in New York City, is now over 11 studios across the country (with over 60 more in development) and a booming digital fitness business.

In this week’s episode Knapp covers several topics including: when a business owner should decide to franchise their business & how to find a partner for it, deciding between creating an app versus creating a brick & mortar business, and how to market a digital fitness business.

To learn more about CITYROW, click here! https://cityrow.com/en-us/

Throughout our interview, we cover:

The steps taken to develop and business concept & how to refine it to bring it to life
Her background with rowing and why it was needed in the fitness industry
Lessons learned when opening the first brick & mortar studio versus the second studio
When someone should decide to franchise their business and how to find a partner for it
Should a business developer decide to create an app versus a brick & mortar business
Why tech fitness businesses get more investors versus a brick & mortar business
How to market a fitness business & a digital fitness business
How she raised money for her business, and what mindset she had when giving away equity of CITYROW raising money and giving away a lot of business
Is the digital fitness market over rated?

Discover More.

Planet Fitness devalued by $400m in 5 days.

In this week’s episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive’s Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate.

Forget the Weights & Embrace the Science – Dr John Jaquish.

On this week’s episode of the Escape Your Limits podcast, we are joined by John Jaquish, a doctor of biomechanical engineering on a mission to educate the world as to why traditional weightlifting is a waste of time.

Recovery Uncovered – Behind the Hype of the Next Boom or Bust?

Welcome to our exclusive podcast, recorded live at IHRSA 2024, in LA. In this episode, Matthew Januszek, Co-Founder of Escape Fitness is joined by Ian O’Dwyer, Co-Founder of Feel SOMA and Richard Boyd, Director of Global Wellness Designs, to discuss all things recovery and taking a more complete approach to improving lives worldwide in the Wellness, Health & Fitness Industry.

XPONENTIAL’s Anthony Geisler & EGYM’s Philipp Roesch-Schlanderer – IHRSA 2024 LA.

Live at IHRSA, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal are joined by Anthony Geisler & Philipp Roesch-Schlanderer.

LIVE from Beyond Activ in Riyadh, Saudi Arabia – Part Two.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, dive into the opportunities that exist for operators, suppliers, investors, and developers keen to establish a presence in the UAE.

The GLP-1 Game Changer – Strategies for Fitness Sector Growth.

On this week’s episode of the Escape Your Limits podcast, we are joined Paul Byrne, an innovative leader whose focus on progression and innovation has been instrumental in shaping the fitness industry as we know it.

From Street Fighter to Life Coach – A Tale of Resilience & Redemption.

On this week’s episode of the Escape Your Limits podcast, our guest is Eric Uresk, a man on a mission to help people empower their strength, gain unshakeable confidence and master their mindset.

Optimal Mobility – Dr Mike’s Secrets for Movement & Pain-Free Living.

On this week’s episode of the Escape Your Limits podcast, our guest is Dr. Mike Wasilisin, a chiropractor-come-social-media-influencer, who turned his MoveU social media into a platform to bring his movement practice to the masses.

Trends to Transform the Fitness Industry in 2024.

Anthony Vennare, entrepreneur and Founder of Fiit Insider, and Mo Iqbal, Founder and CEO of Sweatworks, take a look back at 2023.

Beyond the Hype – CBD Miracle Remedy or Modern Snake Oil?

In 2018, Roald founded CBD Sports, the world’s largest one stop platform offering a range of CBD products specifically for athletes. Roald advocates that any athlete – pro or amateur can benefit from CBD supplements as part of their daily routine.

The Crash & Rebirth of a Fitness Industry Leader.

On this week’s episode of the Escape Your Limits podcast, our guest is Jay Worthy, a hugely accomplished corporate leader who, at the height of his success, swapped life in the boardroom for life as a self-employed, high-performance coach.

The Raw Truth Behind Building a Fitness Franchise.

On this week’s episode of the Escape Your Limits podcast, our guest is Kevin Yates. With a wealth of industry experience, Yates was COO at 1Rebel, the CEO & Founder of TRIB3, a 2022 Great British Entrepreneur of the Year winner and has recently been appointed by Lifts Brands to its EMEA Leadership team as COO, tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland.

From an Idea to Conception: How to Build A Connected Franchise.