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7 MISTAKES TO AVOID WHEN DESIGNING A GYM.

Tried and tested strategies to overcome common challenges.

 

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MISTAKE 1.

NO CLEAR VISION FOR YOUR BUSINESS.

Many clubs find themselves servicing lots of different people and run the risk of offering a commoditized product where price is all-important. If you are offering something that is similar to the other clubs in your area, price becomes the main way that customers decide which club to choose. That can open up the temptation to reduce membership fees in order to compete.

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MISTAKE 2.

Not understanding the value of your brand.

Members are on a journey from the first time they step into a club, but many never complete that journey – or get very far into it – because operators don’t appreciate the importance of brand and experience. You can avoid this by following these simple steps to evolve your commodity into something much bigger.

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MISTAKE 3.

PROGRAMMING THAT FAILS TO EXCITE MEMBERS.

Any workout program that is not empowering people to achieve results is unlikely to have the positive impact on the member retention that every club needs. If you are able to create an empowering program that delivers results, it will give people the chance to get to know each other, progress together and ultimately stay at the club longer.

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MISTAKE 4.

Equipment that’s not tailored to members.

Whether long-term members or looking around your fitness space for the first time, if your equipment isn’t fit for purpose then you’ll never stand out above your competition. It’s also important to ensure to consider that you understand what members need and how you can service both functional fitness newbies to veterans alike.

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MISTAKE 5.

INSUFFICIENT TRAINING SKILLS IN THE TEAM.

If you don’t have trainers who can engage with members and help them achieve their fitness goals, your club is nothing more than an equipment rental company. That’s all you are doing, renting out your equipment to people who simply arrive, use the gear and go home.

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MISTAKE 6.

FAILING TO CREATE A BUZZ.

If your club is a great place to be, are you telling the world about it? Clubs are often guilty of underutilizing the marketing tools available to them. Email, SMS, social media, images, video, posters, leaflets, events… the marketing toolkit is there to be used, ideally with a clear strategy and plan to bring it all together.

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MISTAKE 7.

DOING THE SAME THING, MONTH AFTER MONTH.

Even if the experience you offer today is outstanding, it could soon become stale for members who have been involved in it for a while. Regular reviews of what your club is offering and what it’s achieving are essential if you are to stay relevant and compelling.

BOOK A FREE CONSULTATION.

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Talk to someone about making your fitness space dream a reality for your members, your staff and yourself. We're leading a functional movement - a global community that's looking beyond fitness to escape its mental, physical and professional limits. Join us and create the ultimate functional training experience.

initial design conceptYou will receive an initial call from one of our consultants to discuss your concept, plans and requirements at a time to suit you, anywhere in the world.

explore gym design optionsWe will explore design and equipment options, training and education, and programming opportunities that create a full fitness experience for staff and members alike.

create the ultimate fitness spaceYou will receive a follow-up email detailing all of the elements of the consultation and further information about how to move forward in completing the ultimate fitness space.

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